In a changing market, what are the essential steps one must take to pivot and evaluate the path forward? Keller Williams Capital Properties’ Brandon Green leads the discussion with Ben Kinney Companies’ Ben Kinney, Bentley’s North of Boston’s Lisa Sevajian and Movoto Real Estate’s Alex Tieu onstage at ICNY. 

In a changing market, what are agents and brokers doing to find their business’ way into the future?

“I read some stats the other day, and it said, since 2012 the average income, salaried individual family income, has gone up 17 percent, yet the average home price has gone up 76 percent,” Ben Kinney, CEO of Ben Kinney Companies, said. 

“You wake up and say, we have an affordability problem, so we have to start shifting into finding individuals that can either afford our average [sale] prices or work into the next segments of the market.”  

As a result, Ben Kinney Companies is trying to get back to the basics: cut the lead spend, double or triple the amount of open houses, increase communication with sphere and double down on calls made.

Keller Williams Capital Properties’ Brandon Green leads the discussion with Kinney, Bentley’s North of Boston’s Lisa Sevajian and Movoto Real Estate’s Alex Tieu on the Inman Connect New York stage. 

For very tactical steps to pivot your business, listen to the full conversation above on Inman Select.

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