Whether you’re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills. Follow our “Back to Basics” series to learn fundamental strategies, tactics, philosophies and more from real estate pros across the industry.

Having confidence, to me, is best defined as the self-assurance that you’re going to kill it. You’re certain that you have the skills, qualities and knowledge to get the job done. Trying to close a deal without confidence is like baking a cake without flour; good luck.

Confidence in business, and basically any interaction in life, is absolutely essential and a key component in building any successful relationship. Just like other skills, it takes learning, practice and execution to effectively use that confidence on a daily basis. Here’s how to get started.

Feel good

Really, it starts with that. Having a healthy mind and body just naturally exudes positivity, and our energy attracts the people around us to the message we’re trying to convey.

Naturally, we want to surround ourselves with happy, positive people, so it really helps to start by having people want to be around you.

Secondly, to be at your best, you’re going to need to be feeling your best. Developing healthy habits such as exercising daily, eating well and sleeping go a long way as far as dictating the overall mood and demeanor.

Let go of fear

Fear of what others think, fear of potential outcomes, fear of just overall failure. Forget it. In business and life in general, to succeed you need to take risks and chances. You will fail a lot, and that’s OK.

In most cases, when we approach a situation lacking confidence, it’s because we believe we won’t be successful in what we’re trying to do. Nervous to talk to someone? That’s probably because we’re afraid they’re going to reject us. Self-doubt and fear are crippling. To be confident, fear cannot be on your mind at all.

Gain knowledge

Confidence is built on having a sound skill set and having a mastery on the subject you’re selling. There is no skimming on this. Feeling good and letting go of fear won’t amount to anything if you don’t master the following:

  1. Know yourself: You need to know what your strengths and weaknesses are so that you’ll know what to work on. Play the game to your advantage.
  2. Know what you’re selling: And know it better than anybody else. This is the most important factor in building confidence. By knowing it like the back of your hand, you’ll be prepared to answer whatever question your client throws your way. Any rebuttal they give you, you’ve got the answer set and ready. It’s easy to talk about something that you’ve mastered.
  3. Know your end goal: Know what it is and what it should look like. A basketball player knows what a perfect jump shot looks like — so a real estate agent should know what steps A through Z should look like in a perfect transaction. It’s impossible to confidently sell something when you don’t know what the next steps are. Know what you’re working toward.

Confidence is the top tool employed by successful salespeople. It’s a trait that some are born with, but believe it or not, it can be developed and honed by anyone willing to put the work in.

Mike Jeneralczuk is a licensed real estate salesperson with REAL New York. Connect with him on LinkedIn

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription