Why don't we think about clients' specific needs?

The real estate industry needs to change its mindset about its relationship with customers. It's all about service — not just closing the transaction

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.