“Our agents trust us to research and test best-in-class technologies for them so they can focus on the big picture activities of real estate,” Eric Kjome, head of marketing for Climb, said in a statement. “We take our role very seriously and make it a top priority to give our agents the best options available in the market. Imprev meets our standards beautifully, giving agents a one-stop, user-friendly solution to promote all their listings.”
With Imprev, Climb Real Estate agents get expeditious access to branded marketing materials on an array of platforms – digital, social and print. The materials are tailored to the agent’s current need, whether it’s an open house or a highlighting a recently sold property.
Any time there’s a change to the listing, the materials are automatically updated and re-delivered to the agent throughout the lifespan of the listing.
“The beauty of marketing automation is that it easily scales to meet the needs of a thriving business,” Bill Yaman, president and chief operating officer of Imprev, said in a statement. “As Climb Real Estate grows, it can continue to provide quality service to agents without comparable increases in overhead,”
“Brokerages and franchises of today face shrinking margins and increased competition, but with the power of technology, they can effectively protect profitability while providing immense value to agents,” Yaman added.
Climb Real Estate, a subsidiary of Realogy, is a Bay Area-based luxury real estate company with more than 200 agents. It was acquired by Realogy’s owned brokerage NRT in 2016. Realogy recently began franchising the Climb Real Estate brand, to target younger, urban consumers its other brands previously hadn’t courted.
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