Weeks after announcing an expansion into New York City, eXp Realty has been hit with a lawsuit by a very similarly named brokerage.

EXp Realty announced it was expanding to New York City just a few weeks ago and the virtual cloud real estate brokerage already received its first welcome present – a lawsuit from a commercial brokerage with a similar name.

EXP Realty Advisors filed a lawsuit in United States District Court for the Southern District Of New York on June 24, alleging false advertisement, trademark infringement and unfair competition against eXp Realty. The former describes itself as a “boutique investment sales business specializing in selling, leasing, and exchanging commercial real estate properties nationally,” in the complaint.

At the center of the complaint, which was first reported by The Real Deal, EXP Realty Advisors says eXp Realty’s use of its logo, business name and similar domain names are likely to “cause mistake, or to deceive as to the affiliation, connection, or association of [eXp Realty] or [eXp Realty’s] goods or commercial activities with [EXP Realty Advisors] or [EXP Realty Advisors’] goods or commercial activities.”

In fact, EXP Realty Advisors included in the complaint, an email from a real estate agent looking to join eXp Realty in New York, that was sent to EXP Realty Advisors in error.


EXP Realty Advisors alleges in the complaint that an individual named Robert Creamer, who identified himself as an eXp Realty employee, told EXP Realty Advisors that eXp Realty was planning to launch a commercial division and inquired about acquiring the name eXp Commercial from the company.

“Despite being aware of the [EXP Realty Advisors] marks, including specifically the use of “EXP” in connection with commercial real estate services, [eXp Realty] have continued their use of confusingly similar marks, and in fact have begun to use such marks in connection with commercial real estate services,” the complaint reads.

EXP Realty Advisors is seeking damages and asking for the court to order all, “labels, packaging, wrappers, signs, prints, banners, posters, brochures, social media posts, or any other advertising, marketing, or other promotional materials bearing [eXp Realty’s] or any mark that is a colorable imitation thereof or otherwise confusingly similar thereto be destroyed or deleted.”

EXp Realty announced its expansion into New York City on June 4, tapping longtime Corcoran vet Matt Parrella to oversee brokerage operations in all five boroughs.

The virtual cloud-based real estate brokerage, whose parent company eXp World Holdings is publicly traded, recently surpassed the 20,000 agent milestone.

EXp Realty did not immediately respond to a request for comment.

Email Patrick Kearns

How do you stay ahead in a changing market? Inman Connect Las Vegas — featuring 250+ experts from across the industry sharing insight and tactics to navigate threat and seize opportunity in tomorrow’s real estate market. Join more than 4,000 top producers, brokers and industry leaders to network and discover what’s next, July 23-26 at the Aria Resort. Hurry! Tickets are going fast, register today!

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription