Lead gen game-changer: How geographic layering is growing my business

You probably know what geographic farming is. Here’s how I’m layering my approach

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Leslie DeLuca is taking geo farming and layering it to reach more clients.