A decade hasn’t been long enough.
Zillow Group-owned transaction management platform dotloop and giant real estate franchisor Keller Williams are expanding their relationship so that KW agents who want to continue using the platform can.
Dotloop has been a Keller Williams partner since 2009, and was on board in 2011 as the franchisor rolled out its “eEdge” platform, which integrated lead management, contact management, marketing and transaction management into one tech platform all of its agents paid to use. In January 2015, KW announced it had re-upped with dotloop for five more years, until 2021. Zillow Group acquired dotloop in August 2015.
Now that KW has launched its Command customer relationship management system (CRM), dotloop is signing on as the first app to join the KW Marketplace focused solely on digital transaction management, dotloop said in a press release approved by Keller Williams. The KW Marketplace is an app store for KW agents to check out software integrations made by third-party developers, the release said.
Keller Williams declined to comment on whether this partnership is an extension or a part of the re-up announced in 2015 or on how many KW agents use the dotloop platform.
“We are all about agent choice. Although we will no longer use dotloop as the preferred transaction management system, we will allow dotloop to integrate into Command and Keller Cloud so agents can be in relationship with dotloop as they so choose,” said Josh Team, president of Keller Williams, in a statement.
Dotloop will be integrated into Command as part of Opportunities, a native app in Command that manages all offers, documents and communications between clients and brokers regarding transactions, Keller Williams told Inman via email.
“Dotloop provides KW agents with a transaction solution built exclusively for real estate — an end-to-end platform with extensive form sets, a robust mobile app, and great customer service,” said Orlando Ramirez, dotloop’s senior director of enterprise accounts, in a statement.
The deal means KW agents, teams and market centers will have “uninterrupted business continuity on the dotloop platform, with the new integration into Command,” the company said.
This includes access to hundreds of local interactive forms nationwide due to dotloop’s partnerships with more than 150 multiple listing services and local and state Realtor associations, customizable workflow templates and mobile tool dotloop Messenger, which allows agents and clients to communicate and share, edit and electronically sign documents.
In mid-July, Keller Williams announced it would integrate e-signature and transaction management platform DocuSign into Command. KW said at the time that dotloop will still be available to associates through an integration with Command expected to be in place by September 15.
However, while DocuSign will be free for Keller Williams associates, dotloop’s service will be fee-based. Dotloop will charge agents $84 per year or $10 per month, according to its website.
“We’re excited to continue our long-standing partnership with dotloop and are currently working with them on an integration into Command,” Neil Dholakia, KW’s chief product officer, told Inman in mid-July. “Our continued relationship with dotloop is important to us as we seek to provide our agents with choices in how they run their business.”
Keller Williams said at the time that the companies are working together to ensure all historical transaction data in dotloop will remain accessible and searchable for agents from inside of Command.
Last year, KW CEO Gary Keller told KW agents at a company conference that KW is the only real estate company that doesn’t allow Zillow to use the data its agents enter into dotloop.
“The bad news is they’ve got everybody else’s [data],” he added.
In August 2015, Keller warned that people at digital companies who make promises can get fired or sold. They can “dotloop you — sell and not keep their promise,” he said at the time.
In the release, dotloop said its Data Privacy Guarantee — instituted in December 2015 — means that all dotloop users own their data and that the company doesn’t share customer information with third parties without users’ permission.