Craig McClelland spends more than $430,000 a month on the staff at his Atlanta brokerage.
That’s twice as much as McClelland — the vice president and chief operating officer at Better Homes and Gardens Real Estate Metro Brokers — spends per month on facilities, but he said during a an Inman Connect Las Vegas panel entitled “Hire, Fire, Evolve: Rethinking the Way Your Brokerage Staff is Structured” that the expense is worth it.
“We build a foundation, a structure, that agents build their business on top of,” McClelland explained to a packed crowd.
McClelland, along with Hunter Rowe Real Estate owner Mike Regan, both discussed their efforts to build brokerages that “departmentalized” — a word Regan used. The idea is that dividing up different roles frees up everyone’s time, and allows people to focus on the things that matter most to them.
To hear the full conversation, watch the video above or check out the writeup on the live panel.
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