From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice to your everyday interactions.

“An experience has to feel real, and it has to be something that you can replicate,” said Jennifer Marchetti, chief marketing officer of Better Homes and Gardens Real Estate. “The most important thing when you’re thinking about what you want to project to your sphere and your community, you have to do what you actually love.”

She explains that if you’re not someone who loves to write, but you have a knack for the interpersonal, that’s how you should create your experiences.

“As a real estate professional, where you begin and end as a person, and where you begin and end as a brand, there’s no demarcation between that,” Marchetti said. “So you have to think about the experience you’re providing not only professionally, but personally because there’s no difference.”

For more advice on creating authentic experiences for your clients, watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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