Tech-oriented brokerage Redfin announced Wednesday that it is now operating in three new markets across the South.

For the first time ever, consumers in Savannah, Georgia, Chattanooga, Tennessee, and Northern Kentucky will now be able to search for homes on Redfin’s website, as well as work with a Redfin agent and take advantage of the company’s various real estate services, according to a statement. Though Redfin already operated in other parts of those three states, these new additions mean that the company is now active in more than 90 markets across the U.S. and Canada.

Redfin has been extending its reach rapidly of late, primarily by launching specialized offerings in markets where it already had a presence. Earlier this month, for example, the company launched Redfin Direct — which lets unrepresented buyers make offers on homes — in Texas. The Lone Star State was the third market to get Redfin Direct.

Just days earlier, the company also launched iBuying platform RedfinNow in Las Vegas. RedfinNow launched in Houston in late September as well, and the service is currently available in 10 markets. The push to expand RedfinNow has also made Redfin a direct competitor of well-funded startups such as Opendoor, which pioneered the iBuying concept, and Zillow.

Neither RedfinNow nor Redfin Direct will be immediately available in the three new markets.

However, the company will offer an array of other services in those areas. In addition to the ability to search for homes on the company’s portal, consumers in Chattanooga, Savannah and Northern Kentucky will be able to book home tours instantly, see home valuations from Redfin’s Estimate tool, and view 3D home tours on Redfin-listed homes, among other things.

Consumers in those markets can also work with salaried Redfin agents to buy and sell homes. The company pointed out in its statement Wednesday that homesellers working with a Redfin agent pay a 1.5 percent fee, which can potentially add up to thousands of dollars in savings compared to a traditional commission. Buyers in Savannah and Kentucky will also get a refund from Redfin’s share of the buyer commission, though that offering is not available in Chattanooga due to state laws.

In Redfin’s statement Wednesday, senior director of emerging markets James Marks said that the company is “thrilled to bring our local agent service and technology to these thriving new regions.”

Email Jim Dalrymple II

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription