8 Facebook rules agents should live by

Learn what to do — and what to avoid — to drive traffic and capture leads on the platform that more than 77% of real estate agents use

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a lead generation platform? Here are a few simple guidelines for agents.