Farrah Brittany and Alex Goldschmidt, two real estate social media mavens, discuss leveraging your personal profile to build your professional brand at Luxury Connect.

By Instagram standards, Farrah Brittany is an influencer. The Agency agent has more than 329,000 followers, and her posts garner thousands of likes, often reaching the five-digit mark. But she didn’t always have such a dedicated following.

“I used to look at other people and think, ‘how do they have time to post on social media? I’m too busy. Is it unprofessional? Why would anyone care?'” Brittany said during a conversation at Luxury Connect. “But in this day and age […] you need to either embrace it, or you don’t. So I made a shift into being a bit more intentional now with my social media, incorporating not only my real estate, but adding my personality and a little bit more about me as well. And that is how I feel that you build your brand.”

Watch the full video above on Inman Select to hear more from Brittany, as well as Alex Goldschmidt, associate director at Digital Media Management, about how to be a “thumbstopper” on any platform.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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