Although coastal hubs such as New York City, Los Angeles, and San Francisco are often at the center of rental affordability debates, a new study published by Zillow on Friday revealed renters across the South are also feeling the sting of rapidly growing median rent prices.

Over the past decade, the median rent has increased by more than 80 percent in Austin, Texas (+92.6 percent); Raleigh, North Carolina (+91.0 percent); Denver, Colorado (+88.2 percent); Atlanta, Georgia (+84.5 percent); Orlando, Florida (+83.9 percent); Dallas, Texas (+83.7 percent); Nashville, Tennessee (+83.4 percent) and Charlotte, North Carolina (+80.3 percent).

Renters in those locales have spent a whopping $335.4 billion on rent over the past 10 years, with $47 billion being spent in 2019 alone.

Even with the enormous growth in rent in secondary markets, they still pale in comparison to the ultra-expensive rents tenants are paying on the coasts.

Since 2009, New Yorkers ($506.9B), Los Angelenos ($345.9B), and San Franciscans ($141.1B)  have collectively paid more than $993 billion on rent, with $112.2 billion being spent this year. Chicagoans and Washingtonians weren’t far behind with decade spending totals of $137.7 billion and $133.6 billion, respectively.

Although these are the most extreme examples of median rent and median rent growth, Zillow said renters across the country have felt the pinch of heightened housing costs. The median national rent has increased 46.5 percent over the past 10 years, with a 2.9 percent increase from 2018 to 2019.

However, there may be some relief on the way — Zillow Group Economist Joshua Clark said there’s room for the trend to make a 180-degree turn as more renters (namely, Millennials) move toward homeownership.

“While the total amount of rent paid has increased each year this decade, that trend is by no means immutable,” Clark said while noting rent growth will slow to just under 2 percent in 2020.

“With rental appreciation expected to decrease in the coming year and a homeownership rate that has been ticking up over the past few years, a small or even negative change in total rental spending could be in the cards in the early 2020s.”

The top 17 markets. See the full list here.

Email Marian McPherson

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2019.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription