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Bonneau Ansley, the founder and CEO of Ansley Atlanta Real Estate, has recently expanded his business to cover vacation and second-home properties. Because his primary client base is in Atlanta, he has a full-time staff member market to those looking for vacation homes in nearby resort areas.
“Everybody is a team member in the second-home market,” Ansley told the audience. “I make sure that the valets and the caddies at the golf club know how to find me [to have brochures ready for visitors].”
Amie Quirarte, a solo real estate agent working in the Tahoe area of California, invests heavily in her social media channels — it is one of the main ways she finds clients who are interested in the area but live far away.