Industry experts at ICNY discussed how, as competition has increased along with lead generation enhancements, the role of the marketing department has changed.

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The most important part of your brokerage might be the marketing department. At Inman Connect New York, Brian Boero, CEO of 1000Watt; Miriem Boss, managing director of City Home Collective; and Shari Mattern, marketing director of BHGRE Gary Greene, discussed how, as competition has increased along with lead generation enhancements, the role of the marketing department has also changed. Watch the full video above to hear the latest.

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