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Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to a Luxury Presence internal study of more than 1,000 real estate agents.
“The old saying you have to spend money to make money is more and more true,” said Malte Kramer, CEO of real estate marketing and software firm Luxury Presence at Inman Connect New York.
Only about a quarter of average agents planned to spend more than $5,000 on digital marketing this year while two-thirds of top agents did, he said.
To hear more about how you can make the most out of your marketing strategy, tune in to the video above, or read the original article here.