When staying at home and working virtually, how do you prospect and keep moving forward? Here are three initiatives you can adopt for your team.

Our thoughts and prayers are with those battling COVID-19 and our brave healthcare workers on the front lines every day. We are all going through a difficult time due to the global pandemic, and it has been heartwarming to see citizens of the world come together and rally in support during this crisis.

As real estate agents, our business changed overnight from one that was focused on human connection to one that’s now completely virtual. Yet, it is important to remember that people are still experiencing life-altering circumstances and need to buy, sell and lease. There are ways to help grow our business. Here are three ways we’ve been servicing our existing clients and garnering new ones during this time.

Team unity

First and foremost, it’s important to keep the team strong and spirits up and to remain on task. Without a strong foundation, you won’t be able to serve clients to the best of your ability — let alone take on more. We’re a small but mighty team, and we’re very close. Not seeing each other every day as we normally do has been hard, but we’re still in constant communication.

We’ve held biweekly Zoom meetings to brainstorm current tasks at hand, set goals and create plans for the future. These meetings have become a fun and productive way to connect. While it won’t replace our in-person meetings, it’s the next best thing. We are truly grateful that we’re still able to remain connected.

Communicating with clients

As the situation evolves daily, we’ve been communicating with our clients about all the changes to our business, market conditions and how we can help serve their needs. There’s so much uncertainty in regards to what services remain available during this time, so we’ve found that our messages alerting them that we’re still able to help have been very well-received. In fact, we’ve had a number of clients pass along our information to their friends and family who are in need of an agent.

During this time, communication is key. We have been placing personal phone calls and emails to our clients as well as sharing a weekly newsletter which goes to all of our contacts, inclusive of clients and other agents. In this newsletter, we provide an update on our activities, share helpful information and resources and feature a property with a virtual tour or video.



View this post on Instagram


Step inside 524 N Tigertail Rd | Offered at $7,995,000 #NewPrice #StayHome

A post shared by Bond Street Partners (@bondstpartners) on


Staying social

Another very effective and easy to use tool for communication for us has been social media. It’s a great way to connect with clients and also let the world know that we’re open for business and here to help. We’ve had fantastic responses when utilizing the live feature on Instagram. We’ve conducted live showings and tours, as well as interviews with other agents and leading industry professionals.



We even conducted a live interview with a doctor providing care to COVID-19 patients. All segments include a Q&A feature so we can engage with viewers in real time. This has really helped us connect with our audience and allowed them to get to know us on a more personal level.

We’re keeping our thoughts with those impacted by the virus. As we stay safely at home, the three initiatives above have really helped us prospect and move forward. By keeping our spirits high and shifting our focus, we’re ensuring that our team is connected and able to provide clients with best-in-class service.

Communicating with clients, being more active on social media and delivering creative and useful content to our audience has also allowed us to expand our network and client base. While we eagerly await to return to normal, we know that if we use our time wisely, we will all get through this as a team together.

David Parnes is a director at The Agency in Los Angeles. Connect with him on InstagramJames Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription