“Dotloop takes the privacy and security of users’ information very seriously,” a spokesperson for Zillow told Inman. “This is why all of our users are in control of their information and why we are transparent about the way we collect, use, share and protect data.”
The biggest change is the requirement for users to opt out of sharing user information with third-party affiliates.
Data privacy was such a big deal for the companies when Zillow first acquired dotloop, that the companies created the “dotloop Data Privacy Guarantee,” to ease the concerns of some agents that Zillow could use the data the agents provide to dotloop to improve Zillow’s other tools, like the Zestimate.
“Since our acquisition by Zillow Group, there have been some questions from dotloop customers about how their data would now be used,” Austin Allison, the founder and former general manager of dotloop, said in 2015.
“Data privacy has always been a top priority for us; that has not changed. We are introducing the dotloop Data Privacy Guarantee to provide increased transparency on this topic, making it very clear that dotloop customers own their data and that their data will not be used for Zillow Group products or services without their permission.”