RealSure, the joint iBuyer platform from Realogy and Home Partners of America, is returning to a handful of markets today, after it was paused at the height of the pandemic. The platform now includes a lengthier home sale guarantee and updated protocols to make the move easier for consumers at a time of uncertainty.

John Peyton | Photo credit: Realogy

“After carefully listening to and learning from our clients during this time of uncertainty in the world of home buying and selling, Realogy and Home Partners of America took the time to reimagine and refresh the RealSure experience that continues to pave the way for the future of iBuying,” John Peyton, Realogy Franchise Group’s president and CEO, said in a statement.

“The announcement of these two distinct updates to RealSure furthers our commitment to help empower home sellers to make confident choices when selling their home and to provide flexibility while they work to buy a new one.”

RealSure was initially launched in October 2019 with the goal of pairing consumers with a Realogy agent and giving them the certainty of an all-cash offer as a fallback, if they have trouble selling their home on the market.

The company originally offered a 45-day period — during which the offer could be accepted any time after a 30-day waiting period. Now, the company has doubled the length of that period to 90 days, creating even more security if a third-party closing takes longer than usual due to any number of circumstances. The company is also allowing consumers to accept the all-cash offer at any time.

The other component of the program is RealSure Buy (previously known as RealSure Mortgage), which essentially allows the homeowner to use a RealSure cash offer as collateral to purchase another home.

Homesellers that do opt to sell to RealSure now have the option to stay in their current home for up to 30 days after closing, while they prepare to move, offering additional flexibility.

The platform is live in Colorado Springs and Denver, Colorado; Tampa, Florida; and Austin and Dallas, Texas, for consumers working with a participating affiliated agent. The brands working with RealSure from Realogy are: Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty.

Home Partners of America acts as the capital for the homebuying platform.

“We’re very pleased to be partnered with Realogy and their affiliated agents to deliver updates and new tools to sellers, buyers and agents through RealSure, allowing them to move forward with both certainty and flexibility during these uncertain times,” Bill Young, CEO of Home Partners of America, said in a statement.

Email Patrick Kearns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription