Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park.

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.

It’s happening. Last week, an Inman article reported that Zillow will begin to hire agents as employees. The company announced it has found that, for the end consumer, working with a W-2 employee rather than a contractor has been a more consistent process.

“If you don’t think that Zillow will scale this deeper into the future, based off of this having high success, you’re kidding yourself,” Byron said. “When Zillow first came out, they were an ads platform. They’ve completely shifted here.” Bryon and Nicole went on to talk about how Zillow has evolved over the years into a marketplace where people go to transact.

They also discussed Jay Thompson’s take on the news, which he published in an Inman article last week, as well as a few ways to stand out and offer a higher level of service as an agent.

More this week: The Social Dilemma, Netflix’s new docudrama, has been stirring up a conversation on the dangers of social media and how it’s affecting people’s lives in today’s world. Byron and Nicole shared their thoughts on the documentary and how it could relate to your business.

Marketeer of the week

A new mixed-use development project in Florida could be the next “10x idea.” According to this Inman article, America’s biggest artificial surf park will bring “at least 800 residential homes, 600 hotel rooms, 400,000 square feet of retail space and 125,000 square feet of office space.”

Want to nominate a “marketeer of the week”? Drop your thoughts in the comments section below, or shoot us an email.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect starts tomorrow! Get your ticket for $99 before prices go up tonight.GET YOUR TICKET×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription