Starting, running and growing an independent brokerage is an enormous feat — especially now. All month long, we’ll be looking at how to navigate business through market changes, disruption and other industry shifts.

It’s never been a more interesting or exacting time to be an indie broker. In November, Inman celebrates the indie by narrowing in on what growth tactics are working best and what tech is emerging that offers the best competitive advantage.

Starting an independent brokerage, bootstrapping it and keeping it healthy over the long haul is no walk in the park. It takes dedication, vigilance and no small amount of patience, especially when considering this year’s curveballs that left many on shaky ground. It’s all well worth it, though. Those who’ve taken the leap will tell you — breaking free sure has its perks.

But the looming question is — how can independent brokerages compete today? How do you position yourself for success in an industry long dominated by well-oiled machines? And really, what’s the true appeal of striking out on your own? This month, we’re raising the curtain on what it takes to start, run and skillfully grow an indie brokerage. Take a peek.

What to expect

  • Resources and handbooks on:
    • Competing with the big guys
    • Managing finances
    • Aligning with an iBuyer
    • Retaining talent
  • Deep dives into:
    • Why indie is the way to go
    • Company culture
    • Marketing
    • Do’s and don’ts
    • Recruitment
    • More

How you can join in on the fun

Each week, we’ll pose a new question in our Pulse survey. Please weigh in with your insights and experiences in our anonymous, one-question survey, and we’ll share the results the following week.

Have more to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.

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