EXp World holdings is set to acquire SUCCESS Enterprises and its personal development-focused media properties, which include a print magazine, website, newsletters, podcasts, training courses and social media accounts. The company announced the acquisition on stage at its virtual event eXpCON Thursday.

Glenn Sanford | Photo credit: eXp World Holdings

The parent company of eXp Realty and VirBELA will use the acquisition to create another revenue stream, while also offering its own real estate agents and other business leaders on-demand coaching and digital personal development courses.

“From inception, eXp has valued personal development as a key underpinning of the success of real estate professionals,” Glenn Sanford, eXp World Holdings CEO and founder, said in a statement. “We began distributing ​SUCCESS​ magazine to every eXp agent and broker as a part of this commitment to help them succeed at the highest level.”

“When the opportunity to acquire ​SUCCESS ​was presented to me by ​Stuart Johnson and Success Partners​, I was all over it, because of what the publication means to me and to so many salespeople and entrepreneurs,” Sanford added.

EXp will continue to invest and expand the company’s existing brand — which he said will be an investment in his own staff, by extension. The company, in the future, could incorporate SUCCESS’ collateral into the VirBELA virtual world platform, which already contains coaching and development curriculum.

Grand View Research, a market research firm valued the company at $38 billion in 2019. With the acquisition, eXp World Holdings gains a print magazine footprint with more than 6 million readers, as well as intellectual property and assets in the personal development industry.

The acquisition similar to the company’s acquisition of VirBELA two years earlier, in that eXp World Holdings is acquiring a company of which it was a customer and will continue to expand current operations.

The acquisition won’t likely be completed until 2021, so details — including the cost — still scarce, but SUCCESS’ existing team will remain in place, including Kindra Hall​, the chief storytelling office; Lauren Cannon, the director of digital and commerce and Josh Ellis, the editor in chief. Don Hobbs will join as president and lead strategy and brand expansion.

“The mission of eXp World Holdings and SUCCESS​ ​are naturally aligned,” Ellis said in a statement. “​More people than ever are seeking work in the freelance or gig economy, as well as all forms of ‘solopreneurship’.”

“To compete in this growing marketplace, many will pursue the personal development resources required to help them learn new skills,” Ellis added. “Our first offering together will combine our expertise and perspective with eXp’s immersive technology platform Virbela to help these people reach their greatest potential.”

Email Patrick Kearns

eXp Realty
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Network with CoStar, Redfin, Realogy, SERHANT., Divvy, and thousands more in-person at ICLV this October. Prices go up Sunday.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription