Compass Video Studio is the latest marketing tool for agents of the tech-forward brokerage to leverage for new business and branding.

As an extension of its marketing offerings to offices and agents around the country, tech-forward real estate brokerage Compass has launched Video Studio, a compendium of tools that creates animated, graphical slideshows to help market listings and enrich advertising campaigns. The new capabilities are accessed in the Compass agents’ marketing suite dashboard.

The software provides templates for each presentation, and uses available visual and written assets from agents’ MLS listings and website property descriptions to populate the presentations.

An algorithm backing the software automatically chooses the highest quality images and narrative for the user, speeding production, reducing the need to edit and ensuring each property is ideally showcased.

While Video Studio as of now doesn’t use actual “live-action” videos, representatives of Compass did say that the integration of custom recordings is on the tool’s roadmap.

Video Studio content can be shared easily to multiple social media feeds and become part of an advertising campaign.

Each presentation can be emailed in a single click for sharing with sellers or team colleagues, in case approval is needed before publication.

Custom videos can be assembled using the library of listing images and the input of custom captions. Points of interest are displayed in bold, modern fonts while a number of musical themes can be used to back the presentation’s visuals.

Compass will continue to add more templates and features to its video suite, including the integration of panning room shots captured from 3D tour files. There are also plans to offer market report videos, lifestyle themes and general branding concepts.

Compass became a public company earlier this year after years of pushing a technology-first message to attract teams and agents.

It has acquired a number of companies since its inception as well as developed a number of its own marketing and business management tools.

Email Craig Rowe

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription