August is Listings Tech theme month at Inman. All month, we’re digging into listing technology, a conversation which spans portals to single-listing sites, landing pages, 3-D tours, photography, videos, promotion and more.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
Listings used to be simple. But now, as Jim Dalrymple II wrote in this Inman article, they’re “vastly more expansive than ever before. There is more imagery, more interactivity, more data — more everything.”
In other words, to stand out in today’s market, you’ve got to do a lot better than a couple of measly, ho-hum photographs of your listing. With so many options out there (videos, virtual tours and 3D tours, to name a few), what do you do to make sure your client’s house jumps off the (web)page?
We’ll compile a list of the top responses and post them on Inman next Tuesday.