Moving technology company MooveGuru is now selling franchise model to the real estate industry, allowing agents to invest in and own regional markets.

Moving technology company MooveGuru is now selling the franchise model to the real estate industry, allowing agents to invest in and own regional markets.

In a press release sent to Inman, MooveGuru also announced the development of YourHomeHub, a new central source for “everything home” that tracks in detail the financial and physical assets of a home.

YourHomeHub will become each territory owners’ primary offering, allowing users to access a curated online dashboard that can manage critical documents and vendor contacts, track appliance information, monitor local home market conditions and in essence, provide access to more than 1,000 kinds of moving-related home service providers to “ensure consumers receive agent-branded savings from national and local retailers as they step through the relocation process.”

Franchises are being marketed to multiple industry stakeholders in addition to real estate brokerages. Title companies, lenders and even multiple listing services can compete to own a MooveGuru franchise.

The release states that the company is selling “regional development territories, who then will sell unit owner franchises. [To date], nine states making up nine RTDs have been sold with 14 other franchises expected to close within 30 days.”

Territories are defined by the number of agents in a particular area, according to a phone call with Scott Oakley, CEO and founder of MooveGuru. “We also have people who want their whole state, and then they’ll hire people to run each territory,” Oakley said.

Atlanta-based MooveGuru raised $1.9 million in a Series A funding round in 2019. In March of 2021, it acquired home vendor referral solution HomeKeepr in a “seven-figure stock-for-stock transaction.”

“Just as in more traditional brick-and-mortar franchise businesses, we are giving our regional franchise partners everything they need to start a business in their own backyard, [such as] software, marketing, data analytics, customer support, and more,” said Rob Morelli president of HomeKeepr, a MooveGuru Company.

The YourHomeHub platform will officially launch in mid-November 2021.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription