In addition to the software’s application and screening capabilities, members will leverage courses within the technology provider’s educational component, Rental Beast University.

In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, we’re here to help you build your business, adopt the right tools — and make money. Join us in person in Las Vegas at Connect, and utilize your Select subscription for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

Mere weeks after rental technology company RentSpree publicly called on MLSs to increase their focus on how rental property data standards and cooperation policies are treated, the National Association of Realtors announced it has taken steps to broaden the tool set agents can use to work with renters.

The national real estate agent trade organization has forged an agreement with Rental Beast to offer agents access to software for rental application and tenant screenings, according to a press release.

“Rental Beast created a lead-to-lease platform which brings seamless entry into the multi-billion dollar rental industry and its clientele,” said NAR Vice President of Strategic Alliances Rhonny Barragan in the release. “We are thrilled to provide this benefit to our members.”

In addition to the software’s capabilities, members will be able to leverage courses within the technology provider’s educational component Rental Beast University.

Rental Beast has already partnered with a number of Realtor associations around the country offering access to listing management tools, rental property search, listing syndication to third-party apartment marketing sites and lead generation tools.

Founder and CEO of Rental Beast Ishay Grinberg is proud of finalizing the relationship; it should benefit agents and the 113 million renters around the country, he said in the announcement.

“With our tools, Realtors can also build relationships with potential home buyers by serving as their trusted advisors in the rental process,” Grinberg said.

The state of the rental market has become a concern for the industry as rents continue to challenge Americans in the wake of significant inflation and jumps in mortgage interest rates, putting homes out of reach for countless aspiring buyers.

There has been some relief, however. Inman reported on a Zumper market study stating that “rents are up 0.5 percent nationally from one month ago, marking a historic high and a rapid rate of growth, but significantly cooler than the growth rate of 1 to 2 percent seen in previous months.”

Making rental listings widely available to agents could increase exposure to leasing opportunities, provide agents with additional opportunities to educate consumers and lead to more negotiation pressure on landlords to reduce rates.

Discount broker Redfin managed to beat NAR to the effort by partnering with RentPath in early 2022.

In a phone call with Inman, RentSpree co-founder and CEO Michael Lucarelli said that MLSs don’t always apply the same cooperation standards or treat data input equally.

“This is important to understand. It’s not like MLSs are not handling the rental issue, it’s more about standards and rules of getting listings into them and treating them the same way,” he said. “Clear cooperation policies should be considered, it shouldn’t be applicable for only for-sale listings. Why not apply the same policies and regulations to encourage cooperation?”

The need for affordable rental property has become more essential in the wake of “own-to-rent” communities and the popularity of short-term rentals eliminating inventory.

New York City, for example, has more properties under Airbnb than it does on the open rental market.

Email Craig Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription