A rebalancing market can be painful for agents. But it also presents opportunities for them to show off their marketing prowess, C-suite executives said last month at Luxury Connect.

September is Marketing and Branding Month at Inman. Tips for better branding and in-depth features on how to take advantage of marketing tools provided by Zillow, Redfin and other platforms are all in the works in addition to insights from experts. You’ll find it all at Inman, as well as our two-day virtual, flagship event, Your Playbook for the Fall Market, in October.

The ongoing downturn in home sales has created plenty of headaches for real estate agents.

But for those with a keen mind for presenting and marketing homes, today’s inventory gains and slowing market pace may finally provide more long-desired opportunities to present dazzling depictions of premier properties, three experts discussed last month at Inman’s Luxury Connect real estate conference in Las Vegas.

In the video at the top of this post, Sotheby’s International Realty CMO Brad Nelson, Engel & Volkers CEO Anthony Hitt and Douglas Elliman CEO Scott Durkin have an in-depth conversation on how the slowing market is changing luxury real estate.

Nelson said one of the upsides of this quickly rebalancing market is that agents are starting to see “high quality and high caliber inventory” presented for the first time, especially on the pricier end of the spectrum.

“I think you have to keep in mind that while we have to manage the expectations of sellers, there’s a wonderful opportunity to re-engage buyers who have been frustrated,” Nelson said at the event.

Stephanie Anton (from left), Brad Nelson, Anthony Hitt and Scott Durkin discuss what’s next for luxury real estate at Inman Connect Las Vegas. (Photo by AJ Canaria of Moxiworks)

Durkin agreed that navigating the change in market conditions is largely about managing buyer and seller expectations. Sellers can be convinced to bring down prices when the market dictates they must, he said. Buyers can wrap their heads around the new conditions and make an offer, he added.

“We have never gone backward in real estate,” Durkin said. “So when there’s a hiccup, we continue to ascend and develop our great skills and also make a lot more money as agents and as brokers.”

View the full conversation in the video above.

Get Inman’s Luxury Lens Newsletter delivered right to your inbox. A weekly roundup of all the biggest news in the world of high-end real estate delivered every Friday. Click here to subscribe.

Email Daniel Houston

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription