RentSpree and the California Association of Realtors — the state’s largest real estate trade group — are set to offer three classes to agents interested in earning a certificate in rental management.

New markets require new approaches and tactics. Experts and industry leaders take the stage at Inman Connect New York in January to help navigate the market shift — and prepare for the next one. Meet the moment and join us. Register here.

Software provider to the rental industry, RentSpree, has spent a good deal of philosophical capital encouraging the real estate sales industry to pay more attention to the rental market.

The effort is paying off.

The California Association of Realtors (C.A.R.) has developed, in unison with RentSpree, a series of courses for participants to earn a certificate in rental management. The classes will be deployed on C.A.R’s real estate school, OnlineEd, before the end of 2022, according to an announcement.

Agents interested in the education program will take three classes, Tenant Screening 101, Leasing Agent Strategies for Converting Renters To Buyers and Identifying Red Flags in Rental Applications.

“Agents are required to maintain their industry knowledge, latest standards, codes of conduct and best practices,” RentSpree Chief Executive Officer Michael Lucarelli said in a statement on the partnership. “RentSpree’s mission is to help agents do their jobs. Supporting them in their continuing education feels like a natural extension to what we are already focused on doing.”

OnlineEd, LLC is a Portland, Oregon, online real estate education resource that was acquired in March, 2022 by C.A.R’s for-profit subsidiary, Real Estate Business Services, LLC (REBS). The school provides courses in real estate and adjacent industries, like mortgage, insurance and construction contracting. Agents in 18 states can take its licensing and continuing education programs. It was founded in 1998.

Inman reported that in June of this year, RentSpree published a white paper calling on multiple listing services around the country to list rental homes, and in general, look to renters as the literal future of their business. The company keeps its blog full of rental market news and tips for real estate agents.

In one blog post, entitled, “Forward-thinking real estate agents can help renters become homebuyers,” the company encouraged agents to look to the rental community as the market slows.

“Agents have lost an estimated $2.4B in potential rental commissions since the 1970s by failing to use the MLS to lease rental listings and help renters find new housing opportunities,“ RentSpree said. “Agents who have developed relationships with renters can plant the seeds of home ownership and help their rental clients search for their first home.”

The National Association of Realtors (NAR) is taking another look at the value of renters to the sales industry, as well. In July, the agent advocacy association linked up with Rental Beast to provide members with its technology.

“Rental Beast created a lead-to-lease platform which brings seamless entry into the multi-billion dollar rental industry and its clientele,” said NAR Vice President of Strategic Alliances Rhonny Barragan in a July press release. “We are thrilled to provide this benefit to our members.”

RentSpree closed on its latest round of funding, a $17.3 million Series B, in August.

The company also landed in the top 13 percent of the Inc. 5000 list of fastest-growing companies of 2022, coming in at No. 625 with 1001 percent growth.

Email Craig Rowe

rentals | technology
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×