Former Keller Williams team leader and virtual assistant company CEO Craig Goodliffe is facing child endangerment and intoxication charges after officers found nine boxes of marijuana in his home.

Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 20

Cyberbacker CEO Craig Goodliffe is facing child endangerment, firearms and intoxication charges after his mother requested a wellness check from Weber County Sheriff’s Deputies on Jan. 8.

Craig Goodliffe | Credit: LinkedIn

According to a FOX 13 report, Goodliffe was in the midst of a manic episode when officers visited his Utah home. The home, officers said, contained nine large boxes of marijuana products and two unsecured firearms, and was covered in urine and feces.

The CEO said he’d taken large quantities of marijuana, Viagra and caffeine, and given his son an edible so he’d go to sleep as Goodliffe watched pornographic videos. Officers found the eight-year-old in his bedroom, where he said his father gave him gummy candy.

After removing the boy from the home, officers took him to be examined at a local hospital where doctors confirmed he had THC in his bloodstream.

Goodliffe has turned off the comments on his personal and business Facebook pages; however, he’s continued to post on LinkedIn. Two days after his arrest, Goodliffe posted a graphic that read, “Focus on your strengths, not your weaknesses. Focus on your character, not your reputation. Focus on your blessings, not your misfortunes.”

Goodliffe started his real estate career with Keller Williams in 2004 as the founder of The Good Life Group at Keller Williams Success Realty. In addition to running his team, Goodliffe also became a KW MAPS coach and founder of the virtual assistant company Cyberbacker, which became his full-time business after stepping away from The Good Life Group in 2020.

Although Cyberbacker serves business leaders in multiple industries, the company has gained the most traction in the real estate industry, offering assistants who can handle transaction and listing management, recruiting, property management and loan financing tasks.

“Cyberbacker ensures you have the suitable partner of your choice for your business,” the business page reads. “Cyberbacker is trusted by over 2,000+ Keller Williams Realty clients and smart business professionals in the U.S.! Innovate your business through virtual leverage. Level up your business by hiring a world-class virtual assistant!”

Goodliffe’s profile is no longer live on the KW MAPS Coaching website. The only mentions of Cyberbacker on the site are on the profiles of two MAPS coaches who own Cyberbacker franchises in their respective markets. It’s unclear whether his profile was removed because of the arrest.

“Keller Williams is aware of the situation and working to gather more information,” a brokerage spokesperson told Inman.

Goodliffe has yet to respond to Inman’s request for comment.

Email Marian McPherson

Keller Williams
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×