Among other benefits, this application is an intuitive and lightweight method by which to manage multiple relationships in a single setting.
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Compass One is a customer collaboration experience for Compass agents and clients
Platforms: Web app; mobile app
Ideal for: Compass teams, agents and their clients
Top selling points:
• Transparent, two-way collaboration
• Minimal onboarding
• Proprietary, in-house tech
• Relationship timeline/process tracking
Top concern(s):
Compass One will likely take time for existing agents in the brokerage to adopt, should that be the goal. It’s largely a nice tool to offer to those looking to come on board. This could change over time.
What you should know
The current real estate market kind of sucks. Last year was dismal, and, so far, 2025 is following suit.
Inman reported on Feb. 27 that the “Pending Home Sales Index (PHSI), which tracks home sales based on contract signings, dropped 4.6 percent to 70.6 in January, marking an all-time low, while pending transactions fell 5.2 percent year over year.”
Ouch.
A savvy agent should translate such statistics into the need to take action on every current deal or relationship with which they’re involved. Don’t rely on a few encouraging texts or a reactive email campaign. If you have buyers poking around the market or a potential seller with a listing agreement festering in the inbox, you should go out of your way to ensure they have no reason to doubt your value.
This is what Compass had in mind when it built Compass One for its agents, who were asking for a tool that can extend its benefits beyond the company firewall.
Compass One is a two-way mirror into the business relationship. Content begins to load upon an initial agreement, allowing the software to drive either a search or a listing workflow. Both the agent and their client, as well as other invited stakeholders, can see where they stand along the way.
Buyers can use Compass One to manage their search by saving both toured and rejected homes, managing and communicating about offers, viewing live CMAs, adding or subtracting from their Compass Collection and accessing an ongoing chat thread with their agent.
An escrow timeline helps those under contract peer directly into the void that typically accompanies the period between signed contract and closing, better known as the stage of the deal that separates good agents from bad. Dates and tasks are vividly and logically displayed, all parties are made easy to contact and the home’s details are ever-present.
Sellers are also provided with a run-up of activities before the home hits the market, a record of showings once it’s live, a calendar of scheduled open houses and a documents library, among other features.
Compass One is populated from other company resources, such as Collections and its in-house CRM. In short, it’s bringing everything an agent does within the Compass ecosystem together into a singular experience, then pulling up the shade for the client to see what’s inside. The system will also empower the brokerage’s in-house listing networks, making it even easier for agents to get Compass listings in front of consumers.
Among other benefits, this application is an intuitive and lightweight method by which to manage multiple relationships in a single setting. Stop spinning plates. Everything — emailed PDFs, floor plans, inspection reports — becomes part of the deal by default; you don’t have to root around Google Docs or other repositories to understand your day. It should all be in one place, and that’s what’s happening here.
This is not a new idea. Keller Williams launched their version of this years ago. But that doesn’t mean it isn’t valuable.
I implore readers to not equate being first with being the best. Instead, consider all versions of such consumer-first offerings as essential and long overdue business tools. Your value as an agent does not rest on requiring the consumer to reach you to learn something — stop trying to be the only source of record for a sale. Trust that your relationship can withstand a customer getting insight on their deal without you. Let software do some heavy lifting.
What Compass built should have been normal 15 years ago. But whatever — better late than never. And, it just so happens the company did a very good job at creating their version of a client experience platform. Awesome.
Now, go tell your broker to do it.
Or else let them know why you’re changing sides — because the market is hot garbage, and you need to hang on to business. And texting isn’t going to cut it.
Have a technology product you would like to discuss? Email Craig Rowe
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.
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