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Software company MoxiWorks has bolstered its C-suite with the hiring of Chris Choi as Chief Financial Officer. Choi was working on an interim basis prior to being formally named to the position, according to an April 28 statement.
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“After an extensive search, we found in Chris a leader with deep financial expertise and a proven ability to drive sustainable growth,” said MoxiWorks CEO Eric Elfman in the release. “His strategic insight and operational acumen will help MoxiWorks accelerate our transformation and solidify our position as an industry leader.”
With two decades’ tenure in startup environments, the release stated the CFO hasn’t been filled at MoxiWorks “in recent years” and that Choi’s integration “follows MoxiWorks’ recent capital raise and reflects the company’s ongoing momentum and commitment to long-term strategic growth.”
Choi was working at a company called Flash Array as its CFO, a business unit of publicly traded data storage company Pure Storage. He held the same position at Rescale, a B2B SaaS company backed by high-profile investors including Jeff Bezos, Sam Altman and Richard Branson. His early career was defined by work in investment banking with stints at ING Barings, Lehman Brothers, Lazard, and Barclays Investment Bank.
In October, MoxiWorks named Ben Tao as its first chief marketing officer and Jackson Mayes as chief of staff, Inman reported. The company’s leadership structure has changed within the last year, starting with Elfman replacing York Baur in June.
Staff updates have coincided with product updates. In September, MoxiWorks gave buyer agents a series of email and marketing tools to help them manage a fast-changing environment through solutions MoxiPresent and MoxiWebsites.
The recent capital raise came in January of this year from its existing parent group, as well as Vector Capital and brokerages Howard Hanna Real Estate Services and Windermere Real Estate. That money is being put to work to continue pushing creative, industry-leading product changes, the company said.
“This includes the development of expanded, modern capabilities that align with how agents work today, including an intuitive user interface that relies on AI and automation to streamline workflows and provide valuable insights that allow agents to work faster and smarter, and ultimately win more business,” the company said in January of this year.
“After two months at MoxiWorks, I’m more convinced than ever that the team’s vision is not just achievable, but an exciting challenge I’m eager to take on,” said Choi in the release. “With its strong market position, ownership structure and commitment to innovation, MoxiWorks is well-positioned for long-term success.”
