Growing brokerages often promise personalized coaching but struggle to deliver it at scale, Troy Palmquist writes. Here's why AI-powered coaching could reshape agent development without replacing human leadership.
The new execs will focus on agent recruitment, retention and productivity, working with regional, divisional and market center leaders on growth strategies.
Aaron Kirman built one of the country's top luxury listing portfolios. Ahead of Luxury Connect, he shares where the high-end market is headed next.
These are the people helping build what's next — one conversation at a time.
Buyers are comfortable going under contract before they are in love with the home. Here are the three conversations that shift demands.
Dirk Wakeham says RealPage is “not concerned about antitrust” as the company expands its AI and data capabilities.
Real estate developers aren't interested in smooth talkers, SERHANT.'s Patrick Southern writes. They hire experts who can mitigate their risk.
Rechat's Audie Chamberlain discusses how AI can cut weeks of marketing work into minutes, why "AI-powered" has become a meaningless term, and how to build an AI "chief of staff."
Random event calendars don't help brokerages build community ties. Selective, well-followed-up real estate promotions do.
Saying "yes" to the wrong agent can cost you in the long run. Rainy Hake Austin shares how The Agency decides whom to partner with as it grows.
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.
After a decade leading agents, Kyle Crawford writes that the ones who win in any market all do the same thing: They get really good at the controllables, and stay adaptable with the rest.