5 secret ingredients to creating buyer loyalty
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
by Darryl Davis Jul 26
11 tips for crafting an offer that won't get passed over
Learn the upsides (and downsides) of contract strategies, and find out how to guard against the most common errors
by Christy Murdock Jul 26
Dueling NAR and REX op-eds hint that DOJ will target commissions
National Association of Realtors: 'The Administration has publicly signaled a lack of understanding about the MLS system and the associated commission structure'
by Andrea V. Brambila Jul 22
Zillow, NAR formed 'group boycott' to enforce commission rule: REX
REX alleges that the National Association of Realtors and Zillow use NAR's segregation rule to hinder competitors who don't comply with NAR's commission rule
by Andrea V. Brambila Jul 21
How to leverage technology and win bidding wars
At Connect Now on Tuesday, Mark Choey, founder and CEO of HighNote, spoke to two California-based agents about how technology is helping them close deals
by Libertina Brandt Jul 20
Inman Review: Produce local videos with Explore My Town
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
Housing inventory shortage could ease later this year: report
Tech firm and brokerage HouseCanary found a shrinking gap between the number of new listings and the number of listings going under contract — a potential sign of an improving inventory landscape
by Jim Dalrymple II Jul 15
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
NAR 'cut a deal' with Trump DOJ to undermine commission suits: CFA
The National Association of Realtors countered that the Consumer Federation of America's assertions are 'wrong and misleading' and 'commissions are very much negotiable'
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Price cuts, while rare in this market, often lead to greater profit: Zillow
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
Avoid canceled contracts: 3 tips for setting buyers up right
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
by Carl Medford Jul 1
4 signs your client relationship is in trouble
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
by Rachael Hite Jun 30
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
Give them leverage! 6 ways to help agents do more
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
by Adam Hergenrother Jun 24
What agents and their buyers need to know about escalation clauses
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care
by Lillian Dickerson Jun 18
Kukun offers buyers more power with newly released iHomeReport
Kukun's new tool is another weapon in the data bandolier of buyers trying to compete in heated markets or make offers sight unseen
by Craig C. Rowe Jun 15
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
The New Normal: What if buyers no longer needed hand-holding?
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
by Cara Ameer Jun 7
5 reasons buying sight unseen isn't as risky as you think
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
by Craig C. Rowe May 29
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
'Double-dipping agents' overcharge consumers billions in commissions
The Consumer Federation of America says dual agency should be banned, but double-ending should not be so long as agents discount their commission and act as facilitators
by Andrea V. Brambila May 27
4 tips for dealing with buyers' fears in an overheated market
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
by Carl Medford May 25
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
Agent/broker perspective: How can brokers resolve frustrations over uneven commission splits?
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
by Anthony Askowitz May 18
App-based brokerage Torii closes on more funding, launches LA operations
Most Torii agents are salaried employees with benefits and full marketing support. The company is focused on becoming a single provider for all homebuyer needs
by Craig C. Rowe May 18
5 assumptions that can harm your clients and hurt your commission
Opinion
Our advice: Never assume anything, and always practice due diligence
by Carl Medford May 18
NAR: 'The MLS is under attack'
Lawsuits alleging that NAR rules regarding multiple listing services prop up commissions that inflate buyer and seller costs keep proliferating
by Andrea V. Brambila May 11
10 new construction gotchas agents should watch out for
Navigating new construction is like walking through a field of landmines right now. You can never really be certain of the ground you are setting foot on because all continues to change at a rapid pace
by Cara Ameer May 11
Tech Review: Smart Alto puts people first in its innovative lead qualification solution
Opinion
A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments
by Craig C. Rowe May 7
Pulse: How are you overcoming the bidding war objection?
In today's competitive real estate market, it's no wonder homebuyers are stressed out — particularly about going into bidding wars. So when it comes to this unpleasant reality, how are you alleviating buyers' anxieties?
by Inman Apr 28
Ethics violation, lawsuit or worse: 10 situations that get agents in trouble
Even earnest agents make false steps that end up in an ethics violation, a suit or revocation of a license. Check out Inman's handy charts to learn the consequences of 10 situations
by Lillian Dickerson Apr 26
Buy and build with Welcome Homes' online new construction platform
Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers
by Craig C. Rowe Apr 23
Buyer’s remorse is real! 3 tips for avoiding canceled contracts
Opinion
Proper training and due diligence will keep your buyers from waking up the next morning with cold feet and eliminate that dreaded phone call that leaves a sour taste in your mouth
by Carl Medford Apr 13
Inventory insanity: Notes from 'exhausted' agents on the front lines of a crazy market
'There is no middle class any more,' one industry leader said of working in real estate this year. 'You’re either crushing it or you're struggling'
by Jim Dalrymple II Apr 12
5 people to watch at RE/MAX as franchisor counts on investment pay-off
RE/MAX intends to keep its agent productivity throne and expects its tech acquisitions in the last couple of years to boost its bottom line in 2021
More than half of agents don't bother staging homes for sale
Just over half of listing agents say in a NAR survey that they believe staging boosts how much buyers will offer, but about the same share don't stage. Is reality TV to blame for unrealistic expectations?
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
5 big challenges for REX Real Estate in 2021
The well-connected discount brokerage is trying to raise more funding and grow its business as it takes on industry behemoths NAR and Zillow
by Andrea V. Brambila Mar 29
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
NAR-DOJ rule changes won't come for months
Rules regarding public display of buyer broker commissions and lockbox access for non-Realtors were originally slated to take effect by the end of March
by Andrea V. Brambila Mar 23
Homie to add 1,000 new buy-side agents
The new agents will be added across all of Homie's markets, but the majority will be recruited to assist buyers in Utah, the company announced Wednesday
by Lillian Dickerson Mar 18
How to help clients prepare for a stress-free packing experience
Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here's how you can advise them
by Gerard Splendore Mar 18
The Inman Handbook on Landing
Landing is upending the rental market with furnished, flexible leasing options for members in more than 80 markets around the country
by Craig C. Rowe Mar 15
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
About Time Tours offers industry mobile app for scheduling showings
The iOS and Android app is ready to go, seeking MLS and brokerage partnerships to streamline in-person property tours
by Craig C. Rowe Mar 1
How to become a better negotiator in 9 simple steps
Top real estate agents Amie Quirarte and Craig Wilburn share how agents can conquer their negotiating fears and become better advocates for their clients
by Marian McPherson Feb 18
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Don’t fumble your transaction! 5 rules for a strong finish
Opinion
Do what it takes to ensure that the last few moments of a transaction end in a completion that will ensure a win, leave your clients cheering and set you up with clients for life
by Carl Medford Feb 15
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
Dealing with indecisive buyers? File, don't fire
Who has time to deal with wishy-washy buyers in inventory-starved markets? Pat Hiban sits down with real estate coach Darryl Davis to get his top strategies on turning these buyers into opportunities for doubling business
by Pat Hiban Feb 9
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
4 negotiating tips for buyers looking for condos
While single-family homes are experiencing hyper-competition, today’s condo market might be more favorable to buyers. Here are a few negotiation tips agents should know to maximize their clients' purchase
by Jenny Usaj Feb 4
A commission suit with a twist: It's the buyers who are getting screwed
A new lawsuit filed earlier this week sits in stark contrast to 3 previous homeseller suits that allege commission sharing between cooperating brokers inflates seller costs
by Andrea V. Brambila Jan 29
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
9 questions everyone's asking about Zillow's IDX shift
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
by Jay Thompson Jan 29
8 ways real estate agents can combat commission compression
Keller Williams trainer Dana Cadena and Compass Texas sales manager Bryan Pacholski share how agents can garner the commissions they deserve
by Marian McPherson Jan 27
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
Stop! 7 bad listing agent behaviors that can hamper a deal
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
by Michelle Shelton Jan 26
How indies can teach their agents to showcase their value
By focusing on these 10 simple areas, agents will up their level of service to compete with even the biggest of franchises
by Andrew Bearden Jan 21
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
Tommy Hilfiger sells Connecticut estate for $45M, just as ex-wife lists hers
Janet Milligan of Sotheby's International Realty in Greenwich, Connecticut, represented both Hilfigers
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
LeadJolt plugs into the power of Facebook lead gen
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Stop it! 7 things not to say when defending your commission
Being asked to cut your commission is no fun. There are good ways to handle it, and there are bad ways. Here are the ways agents typically defend themselves — and the arguments that are best left unsaid
by Jay Thompson Dec 23
Agent/broker perspective: How should agents handle inexperienced deal partners?
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
by Anthony Askowitz Dec 22
Top 15 things real estate agents really want this Christmas
Opinion
Consideration, honesty and a dose of reality all made it into this year’s top agent wants
by Carl Medford Dec 21
Local Logic updates with enhanced demographic data, granular market reporting
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
by Craig C. Rowe Dec 18
Craft an irresistible offer! 8 tips for helping your buyers win
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
by Cara Ameer Dec 9
Always Buyers lets agents geographically map buyers' home needs
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
by Craig C. Rowe Dec 4
Knock Home Swap makes South Florida its 14th market
The service that helps sellers move before they sell is now active and certifying agents in Miami, Fort Lauderdale and West Palm Beach
by Craig C. Rowe Dec 3
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
The DOJ-NAR lawsuit is good for us all
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
ClosingLock aims to lock down wire fraud
Opinion
As real estate deals continue to be handled online and at arm's length, wire fraud risk has nowhere to go but up. ClosingLock is aiming to stop it
by Craig C. Rowe Nov 20
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion

Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.

by Craig C. Rowe Nov 16
CoreLogic launches consumer search with OneHome
Opinion
Data and analytics company's new invite-only, lifestyle-driven home search portal is mostly good, with consumer resources and tools for agents to collaborate
by Craig C. Rowe Nov 13
How to get the most out of real estate referral programs now
As waves of Americans relocate, Kate Reisinger of Leading RE and Maggie Cross of Redfin told a Connect Now crowd there's no better time than now to dig into referral programs
by Marian McPherson Nov 12
Temporary rental provider Tweener Homes strikes deal with Expedia
The Chandler, Arizona-based real estate company offers fully furnished homes on short-term leases for families 'in between' permanent residences
by Craig C. Rowe Nov 10
11 common bluffs agents use with buyers, sellers and each other
This industry is always moving fast. As a result, agents have become experts at crafting responses that can buy them time, leave the door open or get them to a desired outcome. Here are a few
by Cara Ameer Nov 10
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
The quiet iBuyer war on real estate commissions: DelPrete
Does the success of the iBuyer model come at the expense of the traditional real estate structure?
by Mike DelPrete Oct 19
Preclose updates signal the elevation of transaction coordination
Updates to Preclose include streamlined communications, intake workflows, and an evolving consumer experience
by Craig C. Rowe Oct 15
Are incentives the key to navigating a softening seller's market?
Agents in California and New York share how they're dealing with softening seller's markets and whether buyer's incentives are worth the potential trouble
by Marian McPherson Oct 7
Out-of-state buyers? 5 tips for helping them in a hot seller's market
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
by John Gluch Oct 6
Judge denies motion by NAR to dismiss buyer commission lawsuit
Judge Andrea Wood argued that the plaintiffs would have paid 'substantially lower commissions' if not for the buyer broker commission rules
by Patrick Kearns Oct 5
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
With app launch, MoveEasy becomes agents' branded platform
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
by Craig C. Rowe Sep 3
Majordomo releases app for pre-inspection home ratings
The 4-star rated inspection analysis tool now has an app for quickly rating the quality of a home before an official inspection
by Craig C. Rowe Sep 1
6 reasons your client should walk away from buying a house
As a buyer's agent, it's your responsibility to represent your client's best interests. If one of these scenarios presents itself, you should advise your client to rethink the sale
by Vance Kellogg Aug 23
Aiming for 21 markets by '21, Knock now swapping homes in Denver
After rebranding its Home trade-in model, Knock is now helping sellers swap homes in Denver. Its goal is to reach 11 markets before the end of 2020
by Craig C. Rowe Aug 5