Roomvu, the artificial intelligence video marketing platform for real estate agents, launched a free tool on Monday that shows agents how AI search engines see them and how to rank higher in AI search.
Found by Roomvu scans an agent’s or broker’s digital footprint in about 60 seconds, checking profile consistency across channels, review volume and search visibility, then hands back a scorecard and a prioritized action plan.
Roomvu says most agents show up fine when a client searches their exact name, but vanish in AI discovery searches such as “best real estate agent near me” and “top mortgage broker in [city].” These are the types of searches that increasingly happen inside ChatGPT, Claude and Gemini before a client ever calls anyone.
“In the past, having a simple website and a few online reviews was enough to survive. Today, when clients look for an expert, they ask AI tools for direct recommendations,” said Sam Mehrbod, CEO of Roomvu. “If you only show up when someone types your exact name, you’re missing out on the vast majority of new business. We built Found to give professionals total clarity on how AI engines see them and a roadmap to start winning searches in their local market.”
The tool flags conflicting details across an agent’s profiles that can confuse entity indexing, surfaces review gaps that keep AI models from trusting a listing, and generates a localized list of the specific questions buyers and sellers in a given market are actually asking. It’s effectively a content to-do list aimed at earning an AI recommendation rather than just a search ranking.
“A report that only tells you you’re invisible isn’t worth much, and most SEO tools just dump a wall of confusing metrics on your lap,” said Mehrbod. “Found is built to be actionable: zero fluff, zero friction and a clear checklist starting with the exact questions your local clients are asking.”
Found is free, requires no login, and targets agents, mortgage brokers, insurance agents, and financial advisors.
A new generation of AI search tools is on the way
Inman recently reported on new research from Local Falcon, a platform that tracks and improves brand visibility across generative AI answer engines, that shows why agents may need new tech tools like Roomvu’s Found.
Local Falcon’s research showed that 91.5 percent of established, website-publishing agents were never named once across 37,500 AI searches run in the 100 largest U.S. cities.
AEO — Answer Engine Optimization, sometimes called AI Engine Optimization — is a hot topic in content marketing, and not just in the real estate industry. It’s a companion discipline to traditional SEO, fueled by the rise of AI-driven search.
Real estate agents should expect more tech tools like Found that focus on AEO to come soon.
Jeff Lobb, founder and CEO of SparkTank Media and Coach52, spoke about AI search visibility in real estate at Inman Connect San Diego in July. Lobb has also developed his own platform and service, Searchably.ai, to solve the problem for agents.
An April 2026 benchmark from FlyDragon, another AI SEO firm focused on residential real estate, found that 61.3 percent of buyer-side real estate searches now begin in an AI interface like ChatGPT or Claude.
Yet just 8.4 percent of agents are getting cited when consumers ask location-based questions about real estate professionals, per the firm’s analysis of 12,400 AI responses and 8.2 million queries across 192 metros.
