Baker's insights come from a career built with online virality and exceptional engagement
Optimizing your Google Business Profile, leveraging YouTube and crafting a 30-day AI plan
New tools from both companies show what's tracked — and what you can turn off
I started sharing my cancer journey to be honest, process what was happening and help others
Instagram and LinkedIn data shows why saves and swipe-throughs matter more than views
Listing copy now holds strategic importance for search relevance
From AI-powered property discovery to Meta's new ad review — platforms are changing fast
A single just-listed postcard after a sale is a coin toss, not a marketing campaign
POP.STORE is betting big on real estate’s new creator economy. Here's what you should know
Google is reshaping listing search. The World Cup is changing how the world sees America
The agents AI recommends are intentionally building trust, authority and relevance online
Filtering every thought through AI eventually made this broker stop trusting her own instincts
The agents who are winning on video started before they felt ready and got better over time
Meta launched Instagram Plus this week alongside AI agents for businesses
Create content that resonates with the people you want to serve
Pitching a luxury listing based on story and lifestyle has never been more important
