Tap into emotions that drive real estate decisions
'People don't buy things -- they buy what (the product) will do for them'
Jul 18
5 best practices for selling ultraluxury real estate
In a high-demand market, create inventory where none exists
Jul 15
Pocket listings under fire in California
CAR economist discusses latest trends at AFIRE conference
Jul 11
What's next for 'Gen Rent' and California's shadow inventory?
CAR economist discusses latest trends at AFIRE conference
Jul 8
How to roll out the red carpet for high-end clients
Serving the ultrawealthy client
Jul 3
5 ways to exceed your ultrawealthy sellers' expectations
Serving the ultrawealthy client
Jul 1
Sell 'em with Las Vegas-style marketing
Serving the ultrawealthy client
Jun 27
'Storytelling' helps luxury buyers picture themselves in a home
Serving the ultrawealthy client
Jun 24
Quality print marketing can be invaluable listing tool
Serving the ultrawealthy client
Jun 20
Be the go-to luxury specialist in your market
Serving the ultrawealthy client
Jun 17
'Millionaire next door' a different breed of buyer
Serving the ultrawealthy client
Jun 13
New opportunities to specialize in luxury real estate
Serving the ultrawealthy client
Jun 10
Know your market's hidden real estate dangers
Protect your clients from bees in walls, rats in attic
Jun 5
Tips for defusing explosive real estate situations
To be the calm in the eye of the storm, forget about who's wrong or right
Jun 3
Focus, adapt and get real
Top producers tend to concentrate on 1 or 2 niches
May 30
Use video and virtual tours to win listings
Mobile technology gives agents a leg up on the competition
May 28
5 steps to tame your daily to-do list
Working on toughest tasks first can boost productivity, reduce stress
May 23
Update your marketing, or get left behind
Adapt to technology without getting caught up in the chase for the latest shiny new object
May 20
Play offense, not defense, to score listing appointments
Justifying your commission means demonstrating value upfront
May 16
5 tweaks to help your business soar
There's a difference between serving your clients and pleasing them
May 13