It can be a little daunting to write about yourself, especially in a bio that all of your clients and colleagues will read. It’s your first chance to make a good impression. You don’t want to write too much, or too little. You want to come off as confident, but you don’t want to seem arrogant. It can be tough to figure out where to draw the line.
It’s almost automatic. You get a listing, you get photos. Easy enough, right? But don’t go on autopilot just yet. Here are a dozen photography mistakes that could cost you.
If you start with an impressive package and then roll out new materials to build the story of your home along the way, you can keep the buzz going and get that sold sign up.
If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she’s put into place a digital infrastructure that’s increased leads through the website by 20 percent and managed to boost Houlihan Lawrence’s digital cred as the only brokerage to be recognized as a Webby Award honoree.
You can’t open a trade publication these days without seeing an article urging real estate professionals to generate content in order to build their brand and get more business. It makes sense — who buys and sells houses? People. What do people like? To be enlightened, informed and entertained. That’s what great content does.