In the blogging world, if Rome symbolizes a blog that looks and acts the way you want it to, but not just any road will get you there. You have to make some important decisions. Assuming you don’t want to build your blog site from scratch (as if most of us know how to do that), you’ll need to find a content management system or CMS that will fit your needs. Within whatever CMS you go with, you’ll find a lot — or a whole lot — of themes, which are essentially predesigned templates (think “websites”) within which you can build your blog.
Blogging is definitely the wave of the present, so it’s surprising how many agents let this marketing opportunity slip away without properly exploiting it. Done right, blogging can open you up to more business, more leads and more name-recognition.