Tough market means marketing more important

Renwick Congdon, CEO of Imprev, explains why brokerages are looking to technology to help them become more efficient in their marketing spending.

 

Nov 7
Big title insurers all in the red
Top four companies have shed more than 18,000 jobs
Nov 7
Opinion
Why I continue to be hopeful ...
Perspective: CEO sees opportunity in downturn
Nov 7
Survey: Consumers have 'green' envy
Real estate brief
Nov 6
Zillow.com partners with Weichert
Real estate tech brief
Nov 6
HouseValues rebrands as Market Leader
Company releases set of contact management tools
Nov 6
Mortgage rates pull back from surge
Real estate brief
Nov 6
Growth helps ZipRealty trim losses
Brokerage adds 551 agents, boosts sales
Nov 6
Welcome Wagon a drag on Move Inc.
Write-downs drive $22.6 million Q3 loss
Nov 6
Realogy reports drop in prices, revenue
Company suffers $50 million net loss in Q3
Nov 6
Redfin rolls out new services, cost structure
Brokerage is offering unlimited free tours
Nov 6
Realtors prevail in protest of historic review
Tucson group opposed demolition permit process
Nov 5
CEO offers more than song and dance
Real Estate Connect Speaker Profile: David Michonski
Nov 5
Mortgage applications off 20%
Real estate brief
Nov 5
Foreclosures rising in Miami, Seattle
Real estate brief
Nov 5
RealSeekr gets social around listings

Grant Freer, CEO of RealSeekr, speaks about his company being a destination where real estate professionals and consumers can connect and interact around properties in a real-time environment.

Nov 5
NAR maps median home prices
Real Estate Blog Scan
Nov 5
Real estate money split on Dems, GOP
McCain had slight edge in presidential race
Nov 5
First American improves CREDCO.com
Real estate tech brief
Nov 4
How real estate snared one college grad
Larry Knapp's path from salesman to industry leader
Nov 4