When I first heard about Inman Connect, I had no reference point for what those two words actually meant. Inman? Connect? What? And many of my professional colleagues from around the country were raving about how this conference had changed their businesses.
Recently I have shared conversations with friends who are 40 years younger than me on the topic of “luxury.” It has been an eye-opening discovery.
SAN FRANCISCO — Moderated by Joseph Rand, managing partner of Better Homes and Gardens Rand Realty, several experts joined to discuss the hot topic. They included Mark McLaughlin, CEO of Pacific Union – Christie’s International Real Estate; Stephen Kotler, COO of Douglas Elliman Real Estate; and Olivia Decker, luxury real estate specialist of Bullock Sotheby’s International.
For almost 30 years, I have developed an annual marketing strategy for my real estate practice. This includes “touching” my client, sphere of influence and friends on a weekly basis. The reason for this “touch” plan is to create brand awareness, so when any of them think real estate, they think of me as their trusted advisor. But up until last year, our vendors were not a part of our marketing plan.