Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools.

We all know working smarter trumps working harder, but how many of us can confidently say we work smart 100 percent of the time? This is important to ponder because we see a philosophy of “hustle ‘til you drop” prevalent in the real estate industry.

Great leaders share many traits, one of them being an openness and enthusiasm for new technology. They adopt new technologies that help them grow and optimize their operations.

Only two metrics really matter to your brokerage: recruitment and retention. It’s painful for brokerage leaders to watch top-producing agents defect to competing brokerages.

As we all know, the real estate industry is hyper-competitive. And because there are few better catalysts for innovation than competition, real estate is constantly blazing new ground. Real estate expansion teams — teams that do business in multiple markets — are one of the industry’s latest, and hottest, innovations.