Tom's Stories

Opinion
When you lose control of your calendar, you lose control of your business. Here's how to take back the power
Mar 22
Opinion
Each individual lead pillar is different and includes its own measurable results. Here's how to create a specific strategy for planning, tracking and accountability
Mar 8
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
Mar 4
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
Feb 24
Establishing a real estate business plan will make you unstoppable because you’ll know your goals and you’ll know how to achieve them. Clarity leads to solid follow-up and execution
Feb 22
Staying top-of-mind is all about staying in touch. Here's how savvy agents reach out on a regular basis to their database
Jan 31
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Jan 25
Tracking and predicting conversions ensures more effective and consistent followup
Jan 24