Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
Artificial intelligence, profitability, construction — Second Century Ventures’ Ashley Stinton tells Inman where proptech investors are putting their money as the sector comes back to life
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
Lenders are pouring money into AI, Redfin's Daryl Fairweather said. As a result, there's less capital leftover for loans on everyday items
CoStar debuted Homes AI on Tuesday, its home search assistant that guides homebuyers through Homes.com listings and proprietary market data with natural language
Investor scrutiny has grown lately as the iBuyer bets AI tools can improve margins in a shaky housing market
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
Former Mr. Cooper tech executive will lead expansion of Sagent’s AI-powered servicing platform
Harris tells Inman that the new vertical AI platform promises to replace scattered agent tools with 1 integrated workspace
The title sector is plagued by antiquated and fragmented record systems that delay closings and increase costs. Dono wants to change that
Fifth Wall's Brendan Wallace says proptech investment is targeting the inefficiencies that have long defined the residential transaction
Opinion
Drew Thompson explains why the era of complex, expensive real estate tech is over — and how you can build exactly what you need, right now
On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90%), high-referral brokerage of 148 agents
