Chatbots have collapsed the learning curve and reshaped how agents compete
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
Humaniz is betting on AI and proprietary data to reinvent real estate recruiting, breaking the industry’s dependence on MLS-based agent records
New Inman contributor Ryan Garson writes that, while AI won't replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps
AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work
How culture-first branding cuts through algorithmic sameness and content fatigue
Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn't dim human innovation — it highlights it
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
Opinion
You asked. They answered. In this no-holds-barred episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson take on your questions — and they don’t hold back
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
Top 5 lender and loan servicer says it's already using HomeVision's AI tech to evaluate collateral and will expand its capabilities to create an automated end-to-end underwriting platform
ERA Brand President Alex Vidal talks negotiations, relationships and how leaders can ensure their agents maintain a high emotional IQ amid the rise of artificial intelligence
