Headlines show how perception shifts online and what to know about storytelling and risk
When a real estate listing is positioned correctly, marketing feels easy
Social media is about documenting your market, your land and your lifestyle
Focus on clear positioning, consistent content, strong relationships and simplified systems
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless, Inman has learned exclusively
New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast
The 1.47M member organization seeks to show consumers that 'agents who are Realtors do more than open doors' with its slate of new ads
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
Opinion
The model Ori Harel spent 10 years building is going away. Now he's building a next-generation, AI-driven content creation platform. Here's why you should pivot in your business, too
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
