Tudor style home and exposed beam design
Exposed beams, Victorian style top Zillow's buyer engagement index
The Zillow Buzz Index analyzes more than 600 features and design details
by Jessi Healey Apr 16
An image of author Bernice Ross in front of homes to represent highly motivated sellers.
Your seller needs to sell now. Here's how to handle the 6 objections that will stop them
Help seller clients position their home where buyers see it as the best value
by Bernice Ross Apr 15
Tech leaders love AI. Everyone else? Not so much
Tech leaders love AI. Everyone else? Not so much
AI boom meets public backlash, Stanford University report finds
by Nick Pipitone Apr 14
person scrolling on laptop to view home listings
Nearly 1 in 13 homeshoppers are also browsing rentals, Zillow finds
Dual shoppers are most common in high-cost coastal markets
by Jessi Healey Apr 14
How to stockpile pre-listings in a market that feels unpredictable
How to stockpile pre-listings in a market that feels unpredictable
Be there when life changes force a sale and relocation
by Chris Drayer Apr 10
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
by James Dwiggins AND Keith Robinson Apr 8
This AI-powered listing strategy beats April's 'perfect-week' launch
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
Lofty launches AI tool to turn CRM contacts into seller leads
Lofty launches AI tool to turn CRM contacts into seller leads
Proptech firm wants agents to stop chasing leads and start activating them
by Nick Pipitone Apr 3
pre-listing prep
Opinion
Pre-listing prep matters more than where the listing goes live
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
by Deb Siefkin Apr 2
There’s a new listings category. I’m calling it the company FSBO
Opinion
There’s a new listings category. I’m calling it the company FSBO
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
by Darryl Davis Apr 2
Restore the MLS: A return to cooperation, not control
Opinion
Restore the MLS: A return to cooperation, not control
All-or-nothing mandates push the industry away from the MLS. Here’s how MLSs must evolve
by Caitlin McCrory AND Robert Reffkin Apr 1
Where did the demise of the MLS begin? It started with CCP
Opinion
Where did the demise of the MLS begin? It started with CCP
The Clear Cooperation Policy tried to solve a real problem, and it created a larger one
by Darryl Davis Apr 1
The truth behind today’s real estate portal power plays
The truth behind today’s real estate portal power plays
Pierre Calzadilla on how data, distribution and technology shape the entire real estate ecosystem
by James Dwiggins AND Keith Robinson Apr 1
The real lesson from the Florida ChatGPT home sale story
Opinion
The real lesson from the Florida ChatGPT home sale story
The MLS still matters, and agents better not lose it, Dennis Norman writes
by Dennis Norman Mar 31
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Opinion
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Sellers deserve to see the benefits of pre-marketing AND broad exposure listing strategies
by Darryl Davis Mar 31
I believe in seller choice. That’s exactly why I’m concerned
Opinion
I believe in seller choice. That’s exactly why I’m concerned
Darryl Davis’ worries start at the kitchen table. Real seller choice begins with real information
by Darryl Davis Mar 30