Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
Opinion
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it's a consumer clarity issue that turns into an agent compensation issue
New Inman contributor Ryan Garson writes that, while AI won't replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps
On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer
Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and maintaining an open dialogue with the seller and listing agent
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table
To build momentum in 2026, you will need to generate and convert more leads
How culture-first branding cuts through algorithmic sameness and content fatigue
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights
Contributor Nikki Beauchamp writes that the way agents lead through market ups and downs sets the tone for meaningful professional relationships