The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Coldwell Banker's 'Dream' ad campaign revs up the competition
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
by Lillian Dickerson Aug 22
How to break down the success pillar of personal development
The best agents are constantly steeped in development and education, developing their skills personally so that they can achieve and succeed at the highest levels of real estate
by Nick Schlekeway Aug 21
Level up your real estate success with persuasive questioning
Join Sterling Caporale in the final class in his 6-part video series to learn what intelligent and persuasive questions you can leverage during your client conversations for increased business
by Claire Buzzanca Aug 21
How do you use captions on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you get a handle on IG captioning
by Sue Benson Aug 21
'Hiya, Barbie!': Iconic doll makes her real estate cameo
Barbie's total world domination extends to fashion runways, home design and real estate marketing initiatives
5 lessons we can learn from the Barbie marketing strategy
Win big and put Barbie's marketing magic to work for your business
by Rachael Hite Aug 18
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
Mastering the art of winning listings with No. 1 RE/MAX agent
Join Jordan Cohen, No. 1 RE/MAX agent worldwide, for key insights on taking advantage of every opportunity and succeeding in listing interviews to earn more trust and win more business
by Claire Buzzanca Aug 17
5 takeaways from 'The Great Door Knocking Debate' at ICLV
Opinion
A months-long debate with self-proclaimed, door-knocking champion Ernesto Vargas culminated at ICLV in 'The great door-knocking debate.' Here are our top takeaways
by Rachael Hite Aug 16
Exceptional agents get serious about these 4 pillars of service
In the 1st part of his 5-part series, broker Nick Schlekeway looks at the way service forms the basis for real estate agent success
by Nick Schlekeway Aug 15
10 easy ways to repurpose your video content for maximum impact
The key to maximizing the impact of your long-form video content lies in a well-structured repurposing strategy
by Karen Stone Aug 15
19 community-centric heat wave initiatives for Realtors
As scorching heat waves become more frequent and intense, communities and real estate pros can come together and devise innovative solutions to protect those who are most vulnerable
by Darryl Davis Aug 14
Whom should you be following on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you choose some new folks to follow
by Sue Benson Aug 14
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12