Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs
Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand
Knowing DPA programs allows you to serve buyers where they are and strengthen your reputation as the professional who makes homeownership possible, Doreen Spagnuolo writes
Building community isn’t about how long you’ve been in business; it's about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
When internet personality Kai Cenat called about a property outside of Erwin Nicholas's market, it led to listing a 53-acre pad, with the country's biggest private waterpark included, for a cool $20M
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
These are cued up and ready to go to work for you right now
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
Inman has learned that RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes are partnering with listing and offer negotiation marketplace Final Offer