Opinion
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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
In Part 3 of her 8-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
From cybersecurity attacks to face-to-face threats, here's a roundup of recent stories on agent and brokerage safety and security
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
In the 1st step of her 8-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now