The Hogan Group’s Mike Hogan and Alicia Pittman share how they’ve built a top-performing, 80-agent team in Virginia that still feels personal thanks to micro teams, mentorship and leadership
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Stop obsessing about scaling your business. Embrace the ‘stacking’ method
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
Smart agents, particularly those who own rental property, are layering performance data on top of pricing analysis to guide better decisions and protect net operating income, Ryan Barone writes
Self-employment can be a rational and rewarding choice, Nick Schlekeway writes, but it should not be mistaken for building an asset that compounds
Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action
Opinion
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Opinion
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it's a consumer clarity issue that turns into an agent compensation issue
New Inman contributor Ryan Garson writes that, while AI won't replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
Making decisions about how to protect your time and your energy is the first step toward creating a more satisfying and meaningful career, coach Darryl Davis writes
On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer