inflation is changing buyer behavior
Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes
by Luke Babich Jan 13
real estate listing marketing
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
by Josh Ries Jan 13
virtual tour data gap
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
by Molly McKinley Jan 13
higher-rate market
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
by Verl Workman Jan 13
revive your failed YouTube channel
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
by Zac Kennedy Jan 13
building a fast-growing business
Contributor Greg Hague shares business-growth programs that he created during his 17-year career that clients loved and his competitors hated
by Greg Hague Jan 13
Compass Anywhere
Opinion
As the merger closed quickly, Cara Ameer offered questions that still haven't been answered and insights on the future possibilities
by Cara Ameer Jan 12
Compass Zillow legal strategy
In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling
by Christy Murdock Jan 12
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
2026 real estate trends
Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes
by Jimmy Burgess Jan 11
How agents can use AI to prep 30 days of content in 1 hour
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
by Rick Guerrero Jan 10
How Compass, Zillow planned to win the private listing battle: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 9
social media content creation
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
by Jeremy Knauff Jan 8
real estate event marketing
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
IDX reform
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
by Josh Ries Jan 8
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8